It can be difficult to see the cybersecurity landscape. When it comes to choosing the right cybersecurity partner, many solutions may look alike with impressive track results, and provide varying levels of value to managed service providers (MSPs).
There are some key differences among software partners for MSPs, and these differences shouldn't be ignored. These five tips can help you make an informed choice when you choose information security a provider you can trust and will be able to collaborate with over the long-term.
1. Focus on performance
Whatever your choice of service provider, your reputation is at stake when a customer suffers an outbreak or targeted attack. How can you predict the real-world results which will determine the performance of your MSP business? Do not get caught up in marketing. Instead, look to independent testing for an impartial review of the year's most effective cybersecurity organizations.
But, a single test isn't enough. To determine which company is at the top examine both the number of test participants and the top finishers. If a company doesn't take part in independent testing in order to hide their weaknesses, it's an indication that they are not serious about their business. The most reliable providers are keen to be tested.
2. Beware the one-trick pony
Although it is sometimes called "specialization," for start-ups it can result in unsafe limitations on how you can prevent threats. Choose a service that provides more than antivirus protectionmany more. From ransomware to phishing to advanced persistent threats (APTs) cybercriminals are able to strike at businesses from every angle. Customers require a variety of security options for their mobile, virtual or physical surroundings.
A good cybersecurity provider will help you save time and energy in the long run. Multifaceted solutions are simpler to manage from one provider than multiple providers. What's more, when the internal technologies are integrated and integrate seamlessly, you'll avoid integration headaches down the road.
3. Top technical support
The technical issues will always be there. When something happens that requires urgent assistance, you'll require an expert security company that will stand by your side. There is a chance that you could be a victim of cyberattacks if your security provider is slow to respond, have no expertise in the field of technology or interpersonal communication or do the damage they cause to your reputation.
Begin by searching for support in your region that is accessible 24 hours a day. Also, do some background research to learn more about their products and reputation. Are they recognized by the industry?
4. Find out about the channel's focus
There is a lot of competition for cybersecurity MSPs and the market is growing more crowded. The global managed security market is projected to reach $29.9 billion in 2020 (according to Allied Marketing Services: Global Managed Security Services Market - 2013-2020). The good news is, should you select an organization in cybersecurity that is committed to selling through channels that you don't have to compete with your provider.
A service provider who is focused on the channel is driven to offer you the knowledge, tools and resources you require to sell. The success of their business is yours. Offerings and incentives for financial benefits which make selling more simple and more profitable are also more likely to assist you.
5. Keep in mind your advertising
You will need to keep contact with your clients and generate leads, regardless of which company you choose to be your information security service. You'll be ahead of the rest when you choose a business who is committed to your achievement.
Ask the prospective provider to provide a selection of marketing materials, or just a handful. You'll need high-quality materials such as templates, logos and even presentations. It's also important to ask which access options you'll be granted: is it automated, or do you need to call and wait for an response?
When you've got your strategy in place It is now time to start researching. When deciding on your cybersecurity match, it is important to be aware of the facts, and also consider the longer-term.