What are SERPs?

The list of outcomes a search engine delivers in response to a specific word or keyword phrase query is understood as a search engine results page (SERP). The search results that appear at the top of the results page are either the most pertinent or those that a company or person has paid the search engine to display. Links lose relevance as the reader scrolls down the page because search engine algorithms are utilized to rank the material on the page. Enroll in digital marketing courses in Coimbatore and get more knowledge about Google SERPs.

Today's SERP is more aesthetically diverse than in earlier years. Searches can deliver photos, shopping ideas, Tweets, or information cards in addition to standard search results that just display the site name and metadata. Each factor is often categorized into one of the following groups:

Knowledge graph features: These arise in a panel or box on the SERP, usually on the right-hand side.

Rich snippets: These add additional visuals to a result, like stars in product reviews or photos in news results.

Paid results: You can purchase these by placing an auction on relevant keywords. Paid results will have a label at the top to indicate that the result is an ad.

Universal results: These are special results that occur alongside organic ones.

What are the various types of search queries?

  • Navigational queries
  • Informational queries
  • Transactional queries

Navigational queries

When someone searches for a website but does not input the whole URL, this is referred to as a navigational query. It might be tough to get to the top page of these results unless the searcher is explicitly seeking you out. Consider purchasing advertisements for the keywords you want to rank for, such as your company's name, to capitalize on navigational inquiries for your site.

Informational queries

When a person wants to learn anything, such as background details about a topic or how to perform a certain action, they conduct an informative inquiry. The searcher isn't normally trying to buy anything, but the correct content might lead them to a particular brand. That is why it is essential to generate appropriate content that caters to your target audience's needs, necessities, and interests.

Transactional queries

People ask transactional queries when they desire to acquire anything, such as a specific product or an item from a big category. Because transactional inquiries bear the biggest income possibility, keywords with a lot of bids for pay-per-click spaces tend to have a lot of bids. This means that users will obtain relevant sponsored results in addition to organic search results for their transactional inquiries.

Above mentioned are some features of SERP. Understanding search engine results in pages and their other features is really useful. To understand more about SERP, enroll in a digital marketing institute that provides the best digital marketing courses in Coimbatore. One of the best and most renowned institutes that can be considered is Digital Academy 360. It delivers an extensive curriculum and course offerings. Whether you are a newcomer trying to learn the fundamentals of a new digital profession or an experienced professional looking to advance your abilities, there is a course or program for you. The courses at the academy are taught by industry professionals who are enthusiastic about sharing their expertise and experience, so you can be confident that you are receiving high-quality training.

Course Curriculum:

  • Customer-Centric Marketing & Branding
  • Content Writing & Copywriting
  • Organic Lead Generation & Brand Visibility
  • Performance Marketing & Brand Promotion
  • Mobile Marketing, SMS & WhatsApp Marketing
  • How to Make Money Online Digitally

Their curriculum also includes case studies and industry examples to help students understand how digital marketing methods are used in practice. Furthermore, they provide each student with individual attention to help them understand case studies and examples derived from real-life circumstances.


With the help of Digital Marketing Courses in Coimbatore, you will be able to learn each and every aspect of digital marketing, from the most basic to the most advanced levels.

Digital Academy 360 | Digital Marketing Courses and Training Institute in Coimbatore

Address: No 374, AP Tower, Dr Rajendra Prasad Rd, Tatabad, Gandhipuram, Tamil Nadu 641012

Phone: 073535 15515



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