What is the canonical tag?
A canonical tag (or rel=canonical) is a short piece of HTML code that assists search engines in distinguishing the "primary" version of a website from other pages that are identical or extremely similar to it. Canonical tags are used in SEO to tell Google which version of a page you want to see in search results, to consolidate link equity from duplicate pages, and to optimize website crawling and indexing. Learn more about the canonical tag by joining the digital marketing courses in Bangalore
Importance of Canonical Tags in SEO
The canonical tag's principal function is to inform search engines which page is the main, original version and which are merely duplicates that appear the same.
Websites often have at least some duplicate pages, which display the same content but with different URLs.
In these cases, Google must determine which page to index and rank - it will not utilize all of the pages as search results because they all appear identical or extremely similar.
They enhance PageRank.
Canonical tags aid in the consolidation of link equity (PageRank) from all duplicate pages into a single, canonical page.
Duplicate pages frequently receive backlinks from a variety of external sources, such as random websites and social network users.
They aid in the management of syndicated material.
Canonical tags can inform search engines about which websites have the original version of the material and which just reprint (or syndicate) it.
Many website owners post their material on other websites (either for promotional or other purposes).
In this situation, Google must determine which website is the actual source of this material and should be presented as a search result, as opposed to which websites just promote it.
They make crawling better.
Instead of duplicating sites that shouldn't be crawled at all, canonical tags enable search engines like Google to efficiently crawl and index the pages that you really want to crawl and index.
Because duplicate pages are useless for crawling or indexing, Google wastes both time and resources on them.
By selecting canonical pages, Google will concentrate more of its crawl money on the pages that are most important.
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