What is CRM & its Features? CRM Software is made for enhancing and managing business relationships with its customers and clients. It automates many sales, marketing, and customer service tasks. It automates many everyday repetitive monotonous tasks of an organization. It has a centralized database for storing customer and lead data. You get everything in a single place. The features of CRM software are 1. Contact management One of the best features of CRM (Customer Relationship Management) Software is contact management. This feature helps businesses to gather and organize detailed information about their customers and leads. A proper customer profile is maintained. 2. Workflow automation Many tasks of an organization are automated freeing up employees from many monotonous tasks. Through this employees can concentrate more on other productive tasks. 3. Marketing automation CRM automates many of the marketing tasks and helps in lead generation. Through CRM you can easily run marketing campaigns and get an analysis of those campaigns. 4. Customization Most CRM vendors provide open-source solutions that help you to make customized solutions according to your requirements and preferences. With CRM solutions you can choose which features to include in your package. 6. Integrations Most CRM programs offer third-party software integrations for added advantages. 7. Customer service CRM automates many customer service tasks and also offers many customer service features like live chat, helpdesks, etc. https://store.outrightcrm.com/blog/cms-vs-crm-whats-the-difference-how-to-use-both/